Larry Page and Sergey Brin + Richard Branson = Virgle

Years has passed since I remember reading over at Time Magazine the good things about Google. I knew about Google’s corporate motto “Dont Be Evil” would really be very interesting. You don’t really have to be evil if you want to dominate the world by […]

When people first start studying finance, they usually have an idealized view (driven mainly by the movies they’ve seen and stories in the news about tycoons wheeling and dealing on the Wall Street) of just what finance and financial markets are. They come to the class eager to start trading stocks, pricing options, transacting in […]

So how do you prepare a business plan. A business plan is simply a road map. It sets out your goals. It outlines where you’re going with your business and how you plan to get there. As a home-based business you will probably not be seeking investors or getting a loan to start your business, […]

Once you’ve gathered the needed information and weighed what you’ve discovered when choosing what business is right for you, I urge you to settle upon one single business to pursue when you are starting up. We think it’s an error to diffuse your efforts by trying to start up several businesses at once, Instead, we […]

Once you’ve identified two or three businesses you think you would enjoy and do well at, we suggest that you invest a few weeks, even a few months, to test out whether you are likely to find ample customers for these businesses in your local community.
The fact that a business appears in this book means […]

Selecting a business from among the many that are viable requires finding a match between two things: (1) your particular interests and capabilities, and (2) what people will pay for in your community. Finding this match is vital to your success, and this book is designed to help you find the best possible match. You […]