Posted on November 19th, 2008
The two giant TV station in the Philippines today, ABS-CBN Channel 2 and GMA Channel 7 have been logging it out since after the revolution days. Both rose to prominence by using the same formula, that of sensationalism. For years now, they have going against each otherâ€™s throat when it comes to the ratings. The impact of their network war could be likened to the Ateneo-La Salle rivalry or maybe even the Crispa-Toyota heat.
And in the course of their tug-of-war for TV viewership, they have created their own brands by which people identify themselves with. These are Kapamilya for ABS-CBN Channel 2 and Kapuso for GMA Channel 7. Now people rarely mention the channel anymore, but rather they refer to themselves as either Kapamilya or Kapuso, depending on the station they are watching more often.
These two TV stations have been stirring up the peopleâ€™s emotion so much so that there have been not some pretty incidences of the general public fighting as to which show is better on which channel. And sometimes this fight gets ugly.
These poor people who were caught in-between these two â€˜warring networkâ€™ doesnâ€™t have a clue, and maybe doesnâ€™t even understand why theyâ€™re doing what theyâ€™re doing for their favorite channel. Would these giant networks even care for them?
Honestly now, the network war that these two stations have put out have really escalated into a national concern. Credit that to effective marketing. For all we know, at the end of the day, executives of these stations meet-up in the boardroom brainstorming their next pseudo-war to stir the people more. Or they could be in a common watering hole celebrating their success for raking in many advertisements.
Donâ€™t you even wonder why they almost always have the same format of show at almost the same time? Are these just coincidences? Or is it simply a parallel marketing effort of these two networks to create issues?
Admit it or not, itâ€™s effective.