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Almost everyone knows the power of Oprah Winfrey. Her influencing power makes her the number one target of publicists, brand managers, and marketers alike. Many want to be on her show.

Oprah is a media outstanding leaguer. And while brainy, persistent and genuine entrepreneurs have a good reason for wanting to make this a reality, the real power in marketing is layering messages that resonate consumers through internet or online and traditional media coverage that creates buzz, heightened credibility, and even viral demand.

Some successful companies have already been on Oprah’s set like Burt’s Bees, Stoneyfield Farm, Monster.com and Famous Amos Cookies. The founders of these companies disseminated their good news and stories on an ongoing basis regionally and sometimes internationally. They are not only providing unique products or services but they are also offering distinctive customer experiences. Also included are the consistently delivering unparalleled quality, developing solutions that address societal needs, filling niches where there were once voids, and doing it better than the competition.

When the story is genuine and there is passion and purpose behind it, the national brands are being built. For instance, Stoneyfield Farm, their mission is to support local farmers and create healthier products which people and the planet demand, such as their healthy vending machine program for schools. This makes the difference in the brand that helps build positive word-of-mouth while creating loyal, even fanatical customers.

Make it to the point to stand for something beyond your profits, strive to provide the best customer experience and give exceptional customer service and commit to proactive marketing once you find your product or service extraordinary. Who knows, maybe Oprah Winfrey will notice your company like she has with Wally “Famous” Amos, Roxanne Quimby of Bert’s Bees, and Stoneyfied Farm’s Gary Hirshberg that have been to her very own show.