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The Pasalubong Center in Pangasinan

Posted on May 31st, 2009



If you happened to be in Pangasinan and you are looking for some ‘pasalubong’ to bring home to your friends and families, be sure to check out the Pangasinan Pasalubong Center. It’s a place where the products of Pangasinan can be found and bought. The store is strategically located at Barangay Carment East, which is just a hundred meters away from the newly opened shopping mall.

The store just opened in March of this year and store manager Shirley Sison-Morden said that it is the first of its kind in Pangasinan. The store is now a famous source of Pangasinan products like Dagupan boneless bangus (milkfish), Lingayen bagoong (salted fish) and Calasiao puto (rice cake).

Likewise, dried fish from coastal towns of San Fabian and Sual, as well as pickled and dried mangoes processed in Manaoag town are also available in the pasalubong center. Morden said that motorist from Baguio City and other Northern Luzon provinces are dropping by to buy pasalubong as they head home to Metro Manila, and other places south of the province.  “The most sought after products so far are the boneless bangus, bagoong, puto pickled mangoes and peanut brittle,” Morden said.



Morden said that the center was in response to Governor Amado Espino’s call to have a place that will house all Pangasinan products. It was established as a project of the Pangasinan provincial government, Rosales municipal government and the Abono party list.

Small entrepreneurs from the different towns and cities of the province are supplying the products in the center.

Pangasinan, being the country’s leading producer of bangus and mangoes, is supplying 41 percent of the country’s total production, while puto-making is a century-old home-based industry in the town of Calasiao. Other products include duhat (black plum) wine from Dasol and Bugallon towns, muscovado sugar from Mapandan and processed meat from Mangaldan.

A wide parking area have been provided by the provincial government, and a restroom was also constructed. A wall of colorful mural depicting agricultural activities in Pangasinan can also be seen in front of the store. The mural painting is a product of a mural painting competition sponsored by the Abono party-list and the Dagupan Artists’ Circle just last month.

The pasalubong center has the support of the provincial office of the Department of Trade and Industry, which is promoting its “One Town, One Product” program, said Morden.





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This entry was posted on Sunday, May 31st, 2009 at 6:34 am and is filed under Articles, Business Ideas, Entrepreneur Philippines, Filipino Entrepreneur, Food, Global Filipino, Government, Leadership, Management, Motivation, Philippine Business, Philippine Business News, Philippine Culture, Philippines, Pinoy, Small Business, Strategies, Success Stories. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



One Response to “The Pasalubong Center in Pangasinan”

  1. jesi on November 14th, 2010 at 3:56 pm

    can someone help me look for a supplier of pasalubong like the one being sold in Pangasinan I want to put a small business with this kind of theme. Many thanks.

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