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PC- Phone Junction : The Philippines has been tagged as “SMS Capital of the World.” Nowadays, almost every body from the different classes in the Philippine society has a cellular phone at hand. This circumstance gave Erick Kalugdan together with some friends an idea to put up a business in software products that makes sending of text messages to several recipients simpler and more efficient without spending too much.

The bright idea of Kalugdan with the aid of his little weapons, his laptop a couple of blank CDs and his technological brain has brought additional milestone to communication in the digital world.

GiveMeUnlimited is a software development company established by Kalugadan and his partners way back 2002. By December of the same year they came up with InfoTxt, an off-the-shelf policy allowing text messages from personal computers. It allows subscribers to text different recipients all at the same time such as broadcasting announcements or alerts to their employees or clients. By simply using your personal computers, you can send and receive text messages up to thousands of cellular phone numbers, a convergence of SMS-capable cellular phone and personal computers made possible by InfoTXT.

Kalugdan decided to go on his own after six months of business ventures. He developed additional features for the product with an initial investment of P100, 000. The software he developed was sold for P50, 000 to Tagaytay Highland, his very first client. Now, InfoTXT software is sold for a minimum of P80, 000 depending on its built in features. Kalugdan explained the there is InfoTXT version that has the ability to interface with an existing database. With a simple sending of keywords, InfoTXT will connect to catalog of products, collect the information you need then send the information to the subscriber. With its ability to retrieve any information from corporate data base nationwide, his clients now are among the very well known company’s in the Philippines such as Bayantel, Caltex Philippines and ABS-CBN Global.

For three consecutive years (2003-2005), InfoTXT was awarded the grand prize in the eServices Philippines trade fair. With its success, Kalugdan put up another online business which allows clients to purchase on line game cards, internet cards, as well as cellular phone credits and the like at a discounted price. Payments with the online transactions are made through credit card, Globe GCash or Smart Money. The website is load.com .ph which is patronized by everyone especially OFWs.

According to Kalugdan, if a person wants to go to earn from the digital age, one would need a technical skills, a knowledge on developing applications for software programs, and knowledge on marketing and purposefully partnering with other companies.