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The following lists are some of the reasons that hinder a company’s product and services to be adopted. These things must be avoided.

1. Compelling registration immediately -- Sites which require registration before an access to the site is one of the barrier of adaptation. Requiring registration is reasonable but it must be done once the user is already into the site.

2. Long URL- a URL that is too long often when copied, pasted and e-mailed causes a line to break. Because of this, it doesn’t open once the people click on the link, or if ever it does, most of the time, it only opens the first part of the URL.

3. Windows that does not create URLs- sometimes the page being opened has no URL seeming that the company doesn’t want links, referrals and traffics to be added.

4. Websites that are Unsearchable- some sites need a search box if it goes one level deeper. There are sites that do not have search options.

5. Digg, Delicious and Fark bookmarks free sites- page views usually go six or seven times higher the blog hits the front page of Digg. Besides, a company would always want their fans to bookmark their page.

6. Contacts limited to Email- Despite the usage of technology nowadays, there are a few who still prefer the usage of snail mail or want to call the company. But the companies usually prefer to be gotten in touch to through their “Contact Us” page.

7. Feeds and e-mail lists that are lacking- E- mail and RSS feeds for contents and PR news letter can make it easy for the users to get information to your products.

8. Retyping e-mail addresses- There are companies which require users to retype the e-mail addresses of your friends before it share its contents. Of course you wouldn’t want to do this especially if you have hundreds to thousands of e-mail address in your address book.

9. E-mail address that are not allowed to be used as usernames- with different site that a user is into, most probably he will not be able to remember all the usernames that he is using. It would be much easier if the company will allow the use of one’s email address as the username.

10. Passwords and usernames that are case sensitive- there are people who are prone to typing their username and passwords incorrectly, so it must be given consideration though we understand that being case sensitive is more secure.

11. Comments that are friction-full- a registration in order to leave a blog should be avoided. Rather, it should let anyone to post comments if it wants to avoid the oxymoron of the so called “moderated comments.”

12. Confirmation codes that are unreadable- Often, a confirmation graphic is too difficult to read where in fact its only purpose is to prove that the user is not a robot. A simple visual confirmation graphic system should be enough.

13. Signature less email address- providing a complete e-mail signature including the name, address, e-mail address, company details and phone numbers will make the communication much easier.