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Advertisements are important to any business especially for Filipinos who are just starting up. One of the hardest things for startup business is the budget to spend in paying for ad agency. But actually, money has nothing to do in creating a message that will embark in the minds of the people. An advertisement must be remembered for it to succeed. Connecting to the Filipinos is the key to success of any advertisement and this is possible even on the stiffest budget if you follow these steps.

1. Environment of the ad must be designed- One must be aware of the distinctions of your chosen way of advertising. Billboards, websites and transport ads are among the hundreds of options for advertising. Meeting both the visual and editorial requirements of your add must be considered. A single medium may differ from another depending on how you want your ad environment.

2. Right audience must be addressed- Your targeted pinoy audiences must be understood properly. Avoiding cultural and gender stereotypes are necessary; instead the ads must be true without claims that are exaggerated. The ads must directly address the wants and needs of your prospected target. It must be easily understood with the use of your prospected target’s lingo and by making it appealing to them.

3. Visual central point must be contained- A cluttered ad must be avoided by preventing competing visuals in small space print ad as well as online ads. You must ensure that your ad will stand out among the competing advertisements. You can do this by using uncomplicated elements, use of clean and clear design and focusing on the central point of your products. Unless you’re featuring multiple products, your central focus must only be single and eye catching.

4. An “aha” moment must be created- In order to achieve the Pinoy “aha” moments, the customer must find the ads as an alternative way on achieving a goal and it must provide an exceptional insight. The word “new” is often used in advertisings because our brains, most of the times, are attentive to new information. Opening the minds of your prospected target must be one of the goals of your advertisement. If these things are done, you will catch the attention of your targets which can lead to higher response rate to your product.

5. Something must be made to happen- You must make your prospected target excited on learning the promises of your ads. You can do this by highlighting the strong benefit of your product in the headline and the details must be provided in the body of the ads. Make your prospect take an action either by purchasing your product or just even by learning more on your product. If an ad is remembered and put up interest to people, it can be said that the ad is effective and it can lead to better results.

6. Great benefits must be presented- Headline is necessary! Determine what you can provide to the wants of your customer. Promises of your product must be put up in headlines to emphasize on the desirable benefit or offer that you can provide. Details on the headline can be included in the body of your ads.