Referral Offers to Customers You Can’t Refuse
Posted on July 2nd, 2009
It is necessary to build a steady and consistent stream of referrals to a business, especially for startup entrepreneurs. A great product or service and a great experience are the key in making this happen.
In addition, creating a convincing way of settling at the top of the mind of your costumers through your referrals sources will keep the referral tap to flow. Beginners in entrepreneurs use the following strategies to be successful.
• Anticipation- among the strategies, this is the simplest. You should point out during your initial process of conversion that you expect them to be excited with the business. And that the deal will be, you will ensure that in 60 days they will be kept excited and then would be asked to suggest three others whom they think would love such result. Of course, it won’t be easy to do this but it is powerful!
• Giving away gift certificates- you can give gift certificates to your customers and to those who refers you to other people. A quarterly mail of offer of gift certificate can be sent to both the referral sources and customers. Inform your recipients that these can be forwarded to anyone they choose.
• Partners that are nonprofit- creating deep partnership with a group that you want to support can be done through proposals in different ways like a benefit that your partner can achieve every purchase in a month. This type of campaign can lead to the promotion of your product or services to other population if your partner is motivated properly. Both parties can win in this situation.
• A full- refund- with its attraction to everyone, this strategy works. It works by giving 100 percent refund to customer who buy fixed-priced product or services in exchange of their giving away four special cards to their friends. New customers will be gained for each card. A refund ranging from 25 up to 100 percent can be gained by your referral source while it will just be like paying a commission on your part for every referral they make. For promotional purposes, you should take photos of the members of the 100-percent refund club.
• Secret price list- surprising your customers with a deal can earn you more referrals. It works by offering them a lower price on the agreed price if on the spot; they can offer you a referral. There was an electrical contractor who used postcards in doing this. The post cards were filled up by the referred friends of the customer.
