2009 to 2010 Business Trends in the Philippines
Posted on July 4th, 2009
GREEN- it took decade for this market to come up. It has rooted from almost everything from water to energy and to food. Like in the case of water which has fixed amount in our planet but other people think that it is abundant and doesn’t have to be protected. But in reality, with the continuous growth of population, water is becoming scarce. Some of the things that you can give attention to are fuel’s alternatives, reusing of water, services in reclamation, organics, and clean energy.
ECONOMY- the trend now when it comes to the consumers purchasing is trading down, not trading up anymore. This is the result of the downfall of the economy globally. Some of the trade opportunities during this time are fuel alternatives, business coaching and credit and debt management.
HEALTH- with the help of the aging boomers and the web, the younger generation knows more about health. Nowadays, health maintenance doesn’t stop with the daily intake of vitamins rather; people want a round the clock available and convenient access to the information about their health.
MILLENIALS- bridging the generation gap is one of its concerns. This millennial are still among the hottest potential market for this year. For millennial, authenticity is the most important part of advertising.
BOOMERS- the biggest transfer of wealth in history are represented by the boomers who also started the green movement. Entrepreneurs shouldn’t think that boomers age will indicate their place in life because for them age is only a number.
DIGITAL- with the power of the technology nowadays, endless opportunities in business can be found in the web. Also, mobile applications will continue to grow.
ODDS and ENDS- some products, despite having some of disadvantage will continue to be popular. Think about bacon that amidst some cities creating law against trans fats are able to surpass the challenges and continue to be in popular in the market. There is also the so called converting trash into treasure such as recycling plastic soda bottles.
