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First impressions last! A business can’t afford to have a poor impression especially in times like this where the marketplace is highly competitive. Not all customers will know that the products or services that you are offering are great. You have to make your clients believe that where the bigger guys are playing is the same playing field that you are into. Your prospective customers need to be motivated, inspired and impressed by every aspect of your company. Here are the five ways for branding your business to look like you are a global corporation without spending a lot.

Website
The center of your brand universe is your website. To look like big, make it simple. Compare to a 20- page site with long-winded fluff, a 2-page site with useful content and that is easy to navigate will make your company appear more established. Your website’s design should be based from the needs of your user.

Soliciting bids from programmers and designers is one solution in case you don’t know how to build your own site. You can also subscribe to service providers like Web.com which offer online tools, templates and hosting packages to small businesses.

Another essential part of the brand positioning strategy is deciding on the right URL. It should be kept short up to 10 characters only because long URL is more difficult to remember. URL that is a phrase should also be avoided. As much as possible, the URL extension should be .com as it is more commonly used than .tv and .net.

Vanity Numbers
Have you observed that phone numbers in an advertisement is always easy to remember? In order to prove effectiveness, a phone number should be catchy, related to your product or services and most important of all, easy to be remembered. Vanity numbers build brand awareness and can increase the sales call volume. There are online services that sell custom vanity number like the TollFreeNumbers.com.

Automated Phone Systems
With the use of automated phone system, small businesses can look like and sound like a company that operates in different locations in the world. The use of this system allow owners and employees of small businesses to accept phone calls and appear to be in their office where in fact they are receiving the calls from their home offices or on their mobile phones.

Virtual Office
Even though using automated phone system allows you to receive calls from home or mobile phones, it is necessary that your customer thinks that they are actually calling your office. Virtual offices, which can be rented for reasonable amount, offers high profile mailing address which also includes receptionists, mail receiving and forwarding services, and a space for on-location meeting if ever needed.

Business Card
With your available website, toll free numbers, and office address ready, this information can now be combined into a single tool. A reflection of you and your company can be instantly seen through business cards. In designing a business card, it is important that you become creative and spend time if necessary to avoid sending the wrong message to prospective clients. A business card should stand out. You can do this by using bold color, having a card with different shape, making it longer and using a thicker card than using the standard size business cards. Though it will cost you more to achieve a quality business card, yet in the long run it will return to you ten times because through your business cards, you will leave an impression to your customers that you can provide a high quality services or products.