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Press Releases has never been good; in fact, it could be destructive to startup especially during a launch. It is necessary to learn how to handle it before it result to any damage.

Samantha DiGennaro, founder of a PR and strategic communications agency the DiGennaro Communications LLC, said that if a peeved customer or business competitor begins spreading humors that are harmful to the business, don’t just react spontaneously without thinking. Instead, what you should do is to take it all in, take a deep breath and plan the course of action that you are going to take.

Identify details of the rumors that are being made against your business and the medium that is being used may it be through emails, blogs or other medium. Retaliation on blog anonymously could be tempting but could result to negative effect and even worsen your publicity.

DiGennaro advised to allow a few days before responding to the issue and as much as possible, use the same medium that the detractors used. People would understand that you are not hiding anything if you are expansive about the issue. About three to five key messages must be prepared and you can communicate to the influencers in your industry and solicit their help in building up your company’s positive image. DiGennarro added that reversing the negative impression is a good way.

The president of an advertising firm and an image specialist, Ryan Prucker, said that if the feedbacks coming from the customers are negative, you should discover if there are some truths to it and determine the way how the situation can be rectified. It would also be necessary to identify if a change should be done to the core. He added that one should balance listening and acting and be firm to one’s core values and beliefs.

Prucker emphasized that the key to survive negative press is finalizing the branding message before starting a business. . He said, “Unless you know what you stand for and really have it mapped out, it’s easy for others to knock you off the block”