3 New Edge of Advertising
Posted on July 9th, 2009
One of the easiest ways to target your local customers is local online advertising. With just a little time and money, there would be an extremely high return of investment through online advertising. If you don’t have the ability to make an interesting offer, find someone who will do it for you. If both things aren’t possible, then prepare yourself for disappointment. To have a good result, all you need is the ability in good writing. What matters in online advertising are words and the ability of the search engine to find them.
Advertising locally online can be done in three ways:
1. The website- Anticipate the words or phrases that you think surfers from your town would likely to type in a search engine and insert these into your web page copy. For example you are into a business of selling wheels and tires in a certain place. Make sure that all the brands that you are offering are listed as text. Words that are imbedded in a photo can’t be read by search engines. By doing this, you attract wheel shopper’s attention in the area.
Nowadays, some people have already said goodbye to the use of Yellow Pages and prefer to search using the internet. You may want to grab this opportunity as other business in your area may have not thought about putting up their own websites yet.
According to an online marketing book, “Waiting for Your Cat to Bark,†by Bryan and Jeffrey Eisenberg which was available since June 2006, at the exact moment customers are focusing on the attention on the process of buying, the best way to gather insights into the kinds of queries they are asking is through keyword research. Keyword search is a question that customers are trying to answer.
2. News paper available locally- some local newspaper have created a localized news site for their town to cash in on the trend toward local ads online. The Austin American Statesman has published a local electronic newspaper, the Austin360.com. It has an electronic Help Wanted section which was used several times to find exceptional employees. Writing of the ad itself is the key to getting results. If and ad is all about you, what job you offer, or what the educational attainment of the applicant you are looking for are, then it is a bad classified ads. But if it speaks to the self-image the employee that you wish to hire, then it is a good classified ad. Making the right person see themselves in the ad just as if they were looking into the mirror should be the goal of a great classified ad. Also, compare to a weak classified ad, a strong classified ad uses three or four times more words. Casual language, believe it or not, is what a strong classified ad uses.
3. Localized national websites- Compare to any pure local web presence, localized national websites most of the time have more penetration into your city. With the entire local site put together, most probably you will find more traffic in Craig’s List and eBay. The difference with the two sites is that with a simple click, Craig’s List allows shoppers isolate to their town.
Instantly-updatable, word-driven research tools are used everyday by customers in high frequency, both localized national websites (e.g. Craig’s List) and on-line search engines (e.g. Google and Yahoo!). Learn to catch up with the new edge before you find yourself left behind.
