PinoyBusiness.ORG – Home

The impact of a marketing is lost if customers don’t give it a warm welcome. Entrepreneurs are passionate not only to their business but to their customers as well. They want to understand the impact of their marketing to the customers. Unwelcome marketing as a result of inexperience is something that they wanted to avoid. So, they try to follow their first rule, to do no harm.

Below are some guidelines to ensure that your marketing will have a good reception and builds a stronger relationship with your customers. Following these guides will also create a feedback loop, keep you away from over-communication and boost your customer base.

1. It is all about the customer- Holding on to your customer is the simple underlying message of businesses may it be small or large entrepreneurship. Treating your customers as if they are valued, listening to their wants, guaranteeing them that your business will continue and continuing to be in contact to them are the most important things businesses can do nowadays. Informational content rather than just promotional content should be the focus of your communication as it adds value to the customers.

2. Grow your list- catching the attention of new customers would cost you more than keeping one. Ensure that the customers know that important information about your business is available because most probably, they might want one. Remember that every single connection is important, whether it is through phone, online or in person, so either way, make sure that you obtain information on how you can contact them like their email address. Through this you can develop your relationship with your customers. Present to them information that is useful and meaningful about your promotions, upcoming products, events that your business will have or other special offers for the product or services that they are already patronizing. Inform them about what to expert more from your business. Before adding them to any of your distribution list, do not forget to ask for permission.

3. Create a feedback loop- communication is very important especially in times like this where the economy is shaky. Personal conversation and feedback from the customers would be a great help. You can go beyond what they expect, recognize their doing of business with you and express your gratitude for their patronage. Aside from the traditional one-on-one conversation you can also use surveys to determine the status of your particular program or product. Insights on how you can satisfy your customers can be achieved through a simple question from your walk-in customers or a call. The feedbacks that you get must be integrated in what you do.

What you hear from your customers should be placed in your heart. A customer will feel a sense of ownership and pride to see that what they have told you adds to the success of the business. New customers can be sourced out from passionate customers who may serve as evangelist of your business.

4. Balance the need to communicate- Over-communicating is the risk of the need to communicate and can be damaging just like the effect of too little communication. It is important that a business know how to balance it. It is important that you communicate purposefully and sensibly. An example is an e-mail marketing wherein high “unsubscribe” rates will be the result of over-communication. The value of your list can diminish overtime because of this. To measure the effectiveness of a program, you can use e-mail open rates or other metrics and a communication calendar which can help supervise the frequency of communications.