Sales Myths Revisited
Posted on July 9th, 2009
People often have a misconception that in order to be a successful salesperson, a person needs to develop a “tough skin.†But in fact, to be successful, what is needed is the breakage of stereotypes. Other people are always pessimist on how the business is doing, complaining that their businesses are down and just pity themselves. Getting things straight in your mind is important before getting infected with the contagious mind of self pity. Here are the truths about the common myths associated with sales.
1. Selling is only possible for someone who talks a good game
The prospective clients can sense the seller’s pressure, insincerity and lack of compassion and concern to their buyers. That is why, fast talkers usually have a bad reputation in sales and do not do very well in the business. Instead of talking so fast, learn how to listen because at any day of the week, good listener can outsell fast talkers. Listening gives you an opportunity to learn about the person or company to whom you are selling. Listening allows you to determine their priorities and address their needs which give you higher chances of selling.
2. Sales is a Numbers Game
What is important in sales are not actually numbers, but people! Sales managers monitor their salespeople through numbers which make them become obsessed with it: the numbers of cold calls, the number of persons, the number of appointments, and the number of sales. They usually forget that number is not all that matters in sales, rather, what is important is the research that you make about your customer, the information that you gather from them and the relationship that you have with your prospective clients. Sales is not a numbers game, it is, only in the sense that you can make more money the harder you work.
3. You need to have thick skin to be successful in sales
A win-win situation should be the result of a professional sales not the “I succeed, you fail, see you around!” attitude. You will need a thick skin in sales to have strength in dealing with unavoidable setbacks and not to develop an offensively aggressive outer persona.
4. Ups and Downs are Inevitable in Sales
If you don’t have a goal, maybe this will be true. Even though seasonal shifts are common to almost every industry, proper planning can prevent these shifts from happening. A bad season is not true for there will always be an opportunity if only you become committed enough to find it. Ups and downs in sales will only happen if you let the process drives you instead of you controlling the process.
5. To be in sales, you have to be good at handling rejections
In every rejection, there is a lesson to be learned. Rejection always opens an opportunity for growth. If you chose not to learn anything from the rejection, then it becomes a bad thing. Remember that almost everyone in sales has experienced to be rejected, but not everyone finds it as an opportunity to improve.
6. Because of little promotional opportunity, sales is a dead-end career
Sales are indeed, the dead-end if you regard end as the top most part of an organization. In America, 85 percent of the leaders of the company and entrepreneurs were all once salespeople. They all did what a sales person does, from calling clients, doing offers, doing product demonstrations and up to being rejected. But now, they are the majority leaders in businesses, holding the highest position.
