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“Localization is always a big plus when it comes to the web space. Besides giving the user the look and feel of home, advertising products to fellow Filipinos in our own native language makes business transactions more personal. 88DB Philippines is proud to be a Filipino, too.”

This is what 88DB Philippines Business Development Manager Lyndon Jocson said regarding the makeover that the Philippines’ first multimedia service portal has underwent recently.

The redesigned 88DB.com now comes with a more orderly and easy-to-navigate layout for users. The site’s search functions is now at the homepage with the site’s top categories. Site visitors can easily find what they’re looking for within the portal by just typing in a specific keyword.

And because 88DB Philippines is “proud to be a Filipino too,” the site now has a Filipino version which shows all categories and sub-categories in the vernacular. This is what Jocson referred to as “localization” which makes it able to reach more prospective clients.

Racquel Cagurangan, 88DB Philippines General Manager said, “The Internet opens up opportunities to select and determine target market. The Tagalog version of 88DB signifies a message that we strongly support and services that are truly Filipino for the Filipino, reaching other kababayans or fellow countrymen in other parts of the world. At the same time, the English version will continue to help our customers go global.”

Aside from the “makeover,” the portal also launched two more features – a mapping facility for easy location of the advertiser’s office or place of business and a payment gateway for speedy business transactions. They are planning to add more features in the future.

Launched in August 2006, 88DB offers a complete advertising solution equipped with online techniques such as search engine optimization. The portal was designed to help companies, large and small alike, organizations and even freelancers in promoting their products or services online. These they do through priority listings, banner ads, e-mail blast and community-based tools such as chat and forum.

With over 20 million internet users in the country, the 88DB portal is indeed a valuable medium which can help businesses reach their target market and increase their sales.