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Promoting your businesses to the general public could be effective yet economical. In times when needs for new customers arises but you don’t have sufficient budget for it, trying this creative ideas will definitely work especially for home based businesses.

1. Show referrals to your prospects that you have asked from your previous customers to write. A study conducted by Pete Silver, a home based entrepreneur, a marketing specialist and an author; showed that as previous customers provide you with referral letters, the referrals that they make to your business also increases.

2. Creating a one-page newsletter is better than using a brochure. It will be less expensive yet allows you to spread information about your business to other people. More ideas and promotional strategies on this type of marketing strategy can be obtained from OnePageNewsletters.com.

3. Conduct educational seminar to public places like local libraries. Make sure that your attendees won’t feel that they are being sold to by keeping the seminar educational. To get better acquainted with your attendees, you can offer a private 30-minutes one-on-one session after.

4. Inform editors of your local news paper and business publications about your business through writing letters. Do not also forget to mention the website of your business.

5. With the use of your website, you can give one of your specialty products for free once a month. Your expenses with this will surely be covered.

6. Networking is important. You can ask your lawyer, accountant or even your clergy to introduce you to other people.

7. As much as possible, go around and meet as many people as you can. Try to collect business card as you mingle with other people. Immediately call or e-mail that people that you meet for follow up. Your thoroughness will be noticed especially these days wherein people seldom do follow ups.

8. Instead of giving one business card, make it three; one for the person you meet and the two others are for other people they know who may need your products or services. Though this gesture can make them think, but sometimes this can result to real referrals.

9. Inquire to other people the status of their business and ask if your business could be of help to their business at the moment.

10. With the use of Blogger.com owned by Google, you can publish your own blogs. You can also increase your own Google rankings by linking to your own site. This wont cost you anything for it is totally free.

11. Most civic groups meet weekly which mean that they would need 50 speakers in a year. You can offer yourself to be one of their speakers.

12. Definitely, other businesses complement your business. You can team up with the owner of these businesses and do joint promotions with them.

13. Your website should have a “tell a friend” button which will promote viewers to impart your site to others.

14. Commit your self in saying something useful at every public meeting.

15. For others who frequently do business with you, you can write them thank you letters. These letters, if displayed or shown to others can also be a way of marketing.

16. Post bold fliers to places where your prospects usually lurk. Place your contact information at the bottom part of the flier which should be tear-off tabs so the prospects can tear it and get your contact details.

17. Information about what you offer should be placed in a dramatic handout.