Microsoft Strives for Dominance
Posted on July 28th, 2009
Microsoft appears to be a little more competitive than it has been in recent years. As one industry analyst has put it, Microsoft seems o be enjoying itself as Kevin Turner proclaimed that competing is a lot more fun when you’re winning that it is when you’re losing.
To illustrate Microsoft’s new and more aggressive attitude towards its competitors, an IT industry expert offers a rundown.
Apple has been kicking Microsoft’s marketing tail with its hip ads. It created the iPod-iTunes juggernaut and dominated the entertainment market scene. It also created a lot of buzz with the iPhone than Microsoft can manage.
But with Microsoft’s PC value ads, where comparisons about what a consumer can get with a specific amount of money, Microsoft punches Apple hard in the gut. Apple’s legal department reportedly called Microsoft telling them to stop running their PC value ads as they’ve lowered their prices.
Microsoft has gone head on with Google in the search market. With the strong marketing initiative on Bing, Microsoft’s newly launched search engine, Bing is happy to be the alternative to Google.
As Microsoft crosses over Google’s territory, Google announces the development of Chrome OS, its official venture into the operating systems business. Analysts, however, think Chrome OS was just unveiled to take away Microsoft’s attention from Bing or derail talks about Windows 7.
Google also tries to get a bite of Microsoft’s cash cow which is office applications. Microsoft however, seems the likely winner here which its new Office 2010 soon out in the market.
Microsoft and Google may battle over dominance in the industry but ultimately, they will co-exist in many markets.
