Local wine maker eyes Japanese market
Posted on August 3rd, 2009
Rizalina D. Enriquez is confident that her product would gain foothold in the highly competitive Japanese market after it passed a strict quality and taste tests in the country. Enriquez’s is the president of Dory’s Distillery, Inc. and their product is lambanog.
A native wine maker based in Candelaria, Quezon, Dory’s Distillery signed for a marketing agreement with a Japanese businessman who was on a business trip in Manila and was captivated by their products.
They are not actually neophyte when it comes to exporting, as they already started to export their products in Guam last year. Enriquez said it had gained wide acceptance among the local and foreigners residing in the place. A US territory in the Pacific, Guam has a large population of Filipinos who have since migrated and settled there for good.
Dory’s Distillery, Inc. dates back to 1969 which was started as a small family business by Vicente and Dory De Ocampo. Now, already a corporation, the company has more than 20 employees working as a coconut tree sap gatherers (mangangarit), plant operators, sales people and of course, a chemist who is responsible for the company’s quality control as well as research.
Dory’s Distilleries product comes in organic and fruit-flavored concoctions with varying alcohol contents and are packed in attractive packages.
Design Center of the Philippines helped Enriquez in coming up with world-class package designs comparable to the foreign wine brands.
Dory’s product lines include: Organic Lamba, 45 percent alcohol volume; Vicente Uno, 45 percent Lambajack, 40 percent, Varique raisin flavor, 40 percent and Lambalites with strawberry flavor, 40 percent and Lambalites with strawberry flavor, blackberry flavor, melon flavor and bubblegum flavor with 22 percent alcohol volume.
Their product is also available in Manila through Kultura stores in the mall’s and Tesoro’s.
