Recession Calls for Alternative Marketing Strategies
Posted on August 8th, 2009
With the global recession, businesses are tightening their belts and several of them are cutting their marketing budgets.
It is clear that times are tough and a lot of companies are even cutting down manpower to save on operating costs, but businessmen should think twice about cutting their marketing budget.
Studies show that companies who continue to market their wares even during recession often see growth despite the tough economic times.
Laura Lake, author at About.com says tough economic times call for a re-evaluation of your marketing strategies and an analysis of what is effective and what is not. It is a good time to discover marketing alternatives that would cost less but still provide the results you want.
Lake said it is necessary to understand the significance of continuing to market a business even during tough times.
She recommends exploiting social media marketing to your advantage and setting a pricing strategy that would work in this economy.
Am looking forward to reading your tips on how to use the internet for alternative marketing.
Things to consider in finding the right company for you to invest in:
It is good to make a research on the next trillion dollar industry, and search for companies in that industry. With that you could get a glimpse of what really is the right company for you… and what IS the best among the rest.
Make sure it is legal. How about being a public company, it is listed in the largest stock market in the world- the NYSE (New York Stock Exchange)? Being a public company, it records consistent sales and growth profit, obviously not affected by the worldwide recession (now THAT is very important).
Make sure it is big and multinational. How about a 3-billion dollar company, 19 years in the global market in 15 countries? US, New Zealand, Netherlands, Canada, United Kingdom, Australia, Mexico, Singapore, Taiwan, Hongkong, Malaysia, Japan, Korea, and the newest branch, the Philippines(2009) HSBC Enterprise Center, Ayala, Makati. Soon to open this year, China. If you have friends and relatives in these countries, you can do your business internationally.
Make sure it is recognized by third party researches, books, magazines, and media to back up credibility. How about CNN, FOX 29, Today Tonight, NBCLA News, CNBC? Businessweek, Forbes, Outside, Success from Home magazines? In our country, the Philippines, how about Inquirer and Philippine Star?
How about being in the next trillion-dollar industry, the person who owns the company wouldn’t be a businessman? How about someone who is an EXPERT in the field? Someone who is a world leader in this field.
How about a company that is being endorsed by world renowned motivational speakers, economist, financial gurus, best-selling authors? Like Robert Kiosaki, Paul Zane Pilzer, Larry King, Robert Allen(to name a few)? How about praises from Hollywood celebrities and world-class athletes?
Now, how about countless of accolades? No. 1 distributor’s choice for 11 straight years running according to MLM and Network Marketing magazines, awarded no. 1 overall merchant based on customer satisfaction and rated no. 1 merchant in direct selling based on customer satisfaction according to ConsumerLab.comAlbert Einstein Award, Best Company to Work For, Hot Growth Company, one of America’s Powerful CEOs 40 and Under, Best Employer (I could go on and on… but these are just very few). Name an award, the company has it. Impossible? Possible.
It would be nice if the company is environment-friendly. How about being named as the Founding reporter of The Climate Registry, partnerships with EPA Green Power Partner , Waste Wise, Climate Registered, Clean Utah Partner.
A company that gives back. Sharing your success to the less fortunate especially children is a big thing. One great partnership could be with the Children’s Hunger Fund. Also, it would be nice if the company puts up Medical Centres in countries that most need them. Like Uganda and Cambodia. Also, schools for children.
Now, if you’ve found all these things in one company, lucky you! Because there is THE ONE company that possesses all of the above. Given the passion and the desire, you’re on your way to great success, guaranteed! Yes, PASSION and DESIRE are all that’s required to belong. Not the educational background… not your work experiences, but people from all walks of life who have the desire and the passion to live life in happiness, health, and wealth.
Network Marketing is a great vehicle to start a business with a SMALL CAPITAL yet great income potentials. Less effort, less risks, yet great income potentials. Question. What is the best company to invest your money in? Find the right industry. Find one that is legitimate, credible and consistent in sales and profit growth. Your products should be consumable everyday. Because in times of recession, people won’t buy products that are not essential. Products should be OUTSTANDING. Highest rated in the world. Remember it is your reputation that is at stake here. You don’t wanna lose it.
For questions, email me at crissy_fernandez88@yahoo.com.ph