Posted on September 11th, 2009
After successfully breaking in foreign-dominated toothpaste market in the Philippines, Filipino-owned Lamoiyan Corp., manufacturer of the Hapee toothpaste brand is looking to capture the Chinese market as well.
Company president and chief executive Cecilio Kwok Pedro said they have decided to be more aggressive, and soon they will be exporting Hapee toothpaste to China. At present, Lamoiyan has been exporting its products to Vietnam, Cambodia, Brunei, Papua New Guinea and the Middle East.
Pedro, who believes that in every crisis there is an opportunity, said they will be competing with international companies in China. The company will employ its cost-competitive advantage in the consumer market = the same formula it used to capture the heart of the Filipino consumers.
To help them in their quest of expanding their market, Pedro said Lamoiyan is putting emphasis on participating in trade fairs as its main strategy. In 2008, the company participated in a trade fair in Dubai where it was able to bag a distributorship deal.
For this year, Lamoiyan will be joining for the first time the China-ASEAN Expo 2009 (CAEXPO). It is an annual event which serves as the platform for exporters eyeing the Chinese market.
CAEXPO 2009 is led by the Center for International Trade Expositions and Missions (CITEM) and the export promotions agency of the Department of Trade and Industry. The annual event is a celebration of more than a thousand years of trade and cultural exchanges between China and Southeast Asian nations.
Started in 2003, the annual has, over the past five years, generated a total of 119,000 trade visitors, $6.52 billion in trade volume, and international investments cooperation projects worth $28.62 billion.
The Philippines will be promoting its trade, tourism and investment opportunities to over 10,000 trade buyers from China and all over South East Asia who will be attending CAEXPO. Together with the Philippines, other countries joining the event are Brunei, Cambodia, Indonesia, Laos, Malaysia, Singapore, Thailand and Vietnam.