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South Korea’s LG is expanding in the country. In a bid to attain market leadership, LG Electronics Philippines has invested in several infrastructure, including a business in the country.

LG Asia president and chief executive officer Woody Nam said the company recognizes that by positioning strategic hubs, it would be able to provide better after-sales service to its customers which would differentiate it from its competitors.

It was a conscious decision by LG, according to Nam, to invest in business hubs and other infrastructure as their strategy in the midst of economic crunch. “We saw an opportunity for us. Sales revenues are down, profits are down and our competitors are not investing,” he said.

Nam also said that the company was confident because its edge was their products that are both trendy and up-to-date with the latest in technology. He said they have been getting consumer feedback on what they wanted in electronic products, which allows them to be more responsive to the needs of its market.

As part of its investments, the company opened a branch in Cebu recently. Nam said the business hub in Cebu would benefit the company because it would result in stronger channel relationship.

LG Electronics Philippines corporate marketing head Raymond Hernandez admits however,  that LG’s market share in Cebu has yet to meet  expectations. But he quickly added that the hub would enable LG to reach out to the market in the province and the rest of the Visayas. “LG Cebu branch is a clear indication of our drive to expand and cement our position as market leader, especially in the Visayas,” Hernandez said.

According to LG Electronics chief sales officer Rey Flores, the company is aiming to be third in all product lines this year, and by 2012, to become the top brand.