Demand for bluetooth headsets growing
Posted on December 5th, 2009
Because of the continuous growth of the business process outsourcing (BPO) industry in the Philippines, so are the related businesses and products that go along with them. One of them is the headset, particularly the blue-tooth headset.
GN Netcom, Denmark-based and the world’s largest manufacturer of hearing aids and headsets, is very much aware of this and have in fact capitalized on the growing demands for their product. The company has already dominated the domestic market and is supplying 60% of the headsets used in the BPO sector.
The Philippine Long Distance Telephone Company (PLDT), Manila Electric Co. (Meralco) and the Ayala Group, are just some of the GN clients. Woldtext Systems Inc., GN’s local distributors said, “we want every executive and every middle manager to use Jabra headsets.”
GN Netcom Regional Managing Director for South Asia Ralph Ede explained, “Jabra’s high quality wireless headsets are targeted towards executives and personnel who need to answer landline calls away from their desks toggle calls from mobile phones and softphones using only a single handset.”
Jabra now has 30% market share worldwide on contact center and office headsets, and 20% of the market in headsets for the mobile market. Per GN’s forecast, the global market of headsets in 2009 is to be worth around $2.5 billion. It further followed that this is growing rapidly at 17% every year.
This is attributed mainly for the continuous demand for Bluetooth-enabled and wireless products, particularly in the office markets. Because 95% of office workers spend part of their time on the go, and majority miss important calls because there are away from their desk.
GN also noted that 86% of enterprises have personnel who spend over one day per week out of the office. These would all benefit from headsets that could increase their mobility and merge multiple devices for easier communication management.
The company is optimistic that the demand for Bluetooth headset will continue to grow because of increased mobility, as well as the adoption of unified communication solutions and increase in home office workers.
