Creative process outsourcing pushed by local animators
Posted on December 30th, 2009
Our local animators have already proven themselves in the international arena, and their works have sought by many big international animation film companies. Now, they are hoping that Filipino animators would gain an even bigger spot on the world animation map.
The Animation Council of the Philippines Inc. (ACPI) is advocating “creative process outsourcing” CPO and believe that the country could be a leader this sector after proving to be a formidable force in the business process outsourcing (BPO) sector.
ACPI president Rowena Bagadion said in a statement, “I am personally advocating to various agencies like the Business Process Association of the Philippines, Department of Trade and Industry, and Department of Foreign Affairs that the Philippines should claim CPO, given the Filipinos’ inherent talent in designing anything from print animation to product modeling.”
Bagadion is also pushing for creative industries to be consolidated under one umbrella organization, this it will be easier for the country to market such services and create a brand for itself in the international arena.
An umbrella organization for CPO should cover the animation and game development industries, music and sound engineering, advertising, film, industrial design, architecture, comics, photography, publishing, and also those that fell under corporate communication such as writing and conceptualization.
“We want our brand of animation. If one is familiar with Maslow’s hierarchy of needs, the Filipino industry has matured to a point where we are now seeking for self-actualization,” she said.
Because of consistency in workmanship, quickness in delivering output, English proficiency, understanding of concepts and story lines, and not to mention a lower cost for international companies, our local animation industry has been making its mark in the world.
More than 5,000 jobs to local animators are being provided by the industry, and contribute to the dollar inflow of the country. Last year’s animation revenue stood at $110 million.
Compatible service-oriented culture, consistency and quickness in output delivery, English proficiency, and lower cost benefits for international companies show why the Philippines is indeed a prime destination for creative/business process outsourcing.
Many regions in the country, like Cebu, are already developed to undertake many services for off-shore clients and investors.