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Bibingkinitan! has embarked on an aggressive campaign to expand its number of outlets this year. The fast-rising Filipino food chain is aiming to open up about 100 new outlets all over the country, to bring its total number of stores to at least 250 by the end of 2010.

Richard V. Sanz, president and chief executive officer of FoodAsia Corp., the mother company of Bibingkinitan!, said that the 50 percent of the new stores that will be put up would be owned by the company, while the other 50 percent would be franchised.

The company’s focus, according to Sanz, is towards establishing more stores in smaller-sized malls and roadside locations in provincial cities and capital towns. “Last year we already saturated the big malls so our direction now is to go on smaller malls and provincial cities and towns,” he said.

Sans also added that the product line of Bibingkinitan! has also expanded. They now also serve other foods like “pancit in bilaos” and “Bar-B-Q” for take-out. The company’s target is to position Bibingkinitan! as the preferred brand for parties, gatherings and “pasalubong” (take-home) food packages.

He was also proud to announce that the name Bibingkinitan! is now a recognized and an established brand. The Bank of the Philippine Islands (BPI) is even offering a collateral-free loan to its prospective franchisees. “The fact that a bank in the stature of BPI is willing to offer collateral-free loan for our franchisees shows that Bibingkinitan! is already a trusted brand and a highly feasible investment opportunity,” Sanz said.

He is also happy to announced that they have developed a very affordable franchise package they called the “Franchise Lite.” Under the said package, franchisees can pay the franchise cost in six months at zero interest and without any down payment.