Affordable quality laptops from Suzuki
Posted on March 15th, 2010
A new laptop line was launched formally in Cebu City by Suzuki Technology. The new laptops promise speed, price and performance to attract the fast growing entry-level market segment.
Not to be mistaken, and has no relation with the motor vehicle brand, the company said it have the international trademark for all IT products. The Singapore-based company’s name was taken from its Japanese co-founder.
Singaporean sales manager Andy Ng said, “Price-wise, we are on equal level with other entry level brands but in terms of specs, we are ahead. We have competitive price and a higher specification and we try to add value to the product.” Adding value, Ng said, they could add freebies, like bundling software, optical mouse, flash drives or speakers to get customers to notice the brand.
He said this strategy has beena working well for the company in the last 12 years. Suzuki has established presence in Southeast Asian countries especially in Indonesia and Singapore, and also had a chunk of the market in the Middle East. The company hopes to get a share of the market in the Philippines, Australia, New Zealand, the Americas and Easter Europe this year.
Suzuki’s Taiwan-made netbook are priced as low as P15,000 and its full-sized Intel Core 2 Duo powered laptops are just over P20,000. This makes it a good buy for students and the price-conscious market. The company posted a 30-percent increase in its sales last year.
Avelino Dy Relucio of Gilmore Computer center said the Suzuki brand has been doing well in less than a year after it was introduced in the Philippine market. Cebu-based dealers report that they often run out stock and the company usually scrambles to deliver units just to meet the demand.
