The two giant TV station in the Philippines today, ABS-CBN Channel 2 and GMA Channel 7 have been logging it out since after the revolution days. Both rose to prominence by using the same formula, that of sensationalism. For years now, they have going against each other’s throat when it comes to the ratings. The […]

An email to me by Yahoo Search Marketing
Dear Advertiser,
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from the […]

Sales promotions are not always successful; they may succeed only in attracting one-time new users or provide the product at a lower price to some regular customers who are subsequently lost when they refuse to pay the normal price for the product at the end of the promotion period.
As a general rule, brand loyal […]

Small companies sometimes focus on small sheltered market niches in which they are uniquely able to survive. In doing so they attempt to avoid confrontation with major low-cost competitors by occupying niches in a separated market segment which is secluded and profitable. Imitators are companies that do not have sufficient resources, appropriate market position technical […]

Consumers use brands as heuristics in their search for products that provide optimal catering to their needs. Consumers associate brand names to facts, thoughts, feelings, perceptions, images, and experiences. Associations also combine the brand to various usage situations. Brands may also signal social dimensions of the product, as brand awareness implies that the brand has […]

Historically brands can be seen as carriers of information that were born out of the necessity of a time in which markets grew faster than communication lines. Once the personal feedback between producer and customer becomes impossible, the producer needs a marker for the quality that prospective buyers could expect of their products.
Likewise the consumer […]

Within foods, it is important to recognise the wide diversity in branding practice. On the one hand some of the world’s most valuable brands are from food companies as are some of the most trusted brands worldwide. For example, brands like Coca Cola and McDonald’s feature in the Top 10 of the world’s most valuable […]

Having the September Shopfest Philippines 2008 is great for all entrepreneurs as it presents proudly Philippine made products to foreign visitors in our country. Yes indeed, it’s not the foreign brands who are in the, but it’s our local quality brands which the foreigners really prefer. That is something we should all be proud about, […]

Have you always been dreaming of having your own website? Well, now you can stop dreaming, because wetpaint is offering you to have a free website! In fact, more than just a website, you can build your own community – for free!
Wetpaint is letting you have your very own free wiki website, for you […]

Being one of the largest providers of advertising solutions on web, Google isn’t one who will just sit down and savor the position that they are in now. They know that technology is fast developing and competitors are quickly at their heels in the blink of an eye if they rest on their laurels.
The search […]