Possibly fearing that theirs could go the way of Jan-Jan’s case and escalate into another media frenzy, McDonald’s Philippines immediately pulled out its add which was tagged by some as the “BF-GF commercial” after the Catholic Bishops’ Conference of the Philippines (CBCP) called for them to stop airing the ad.

Our local animators have already proven themselves in the international arena, and their works have sought by many big international animation film companies. Now, they are hoping that Filipino animators would gain an even bigger spot on the world animation map.
The Animation Council of the Philippines Inc. (ACPI) is advocating “creative process outsourcing” CPO and [...]

There were not few negative reactions were given when the organizers of the 21st Philippine Advertising Congress (PAC) decided to move the event from Baguio (its original venue) to Subic after the place was devastated by typhoon “Pepeng.” They believed the Ad Congress could actually help the city ‘rise’ faster if it were held there. [...]

Microsoft appears to be a little more competitive than it has been in recent years. As one industry analyst has put it, Microsoft seems o be enjoying itself as Kevin Turner proclaimed that competing is a lot more fun when you’re winning that it is when you’re losing.
To illustrate Microsoft’s new and more aggressive [...]

Internet search giant, Google, reports experiencing signs of stabilization in what has been a tumultuous advertising environment.
Google’s Chief Executive Officer Eric Schmidt said consumers are still spending less than they did before the economic crunch, but at least they are clicking around and searching for deals. Google reported an increase in the number of [...]

Filipino Entrepreneurs who are into providing services find it more complicated to promote their business rather than selling products. Some of them have contractors which they pay high percentage but usually care only about the project rather than increasing employee satisfaction. Here are some tips on to sell intangible services.
Determine the Value
Becoming proficient at communicating [...]

Internet myths are one of the reasons why entrepreneurs find it complicated to create a website for their business. A website host and creating company, Homestead.com, founded by Justin Kitch has helped numbers of entrepreneurs established their own webs. Doing the business for decades now, Kitch has found the reasons why some entrepreneurs are still [...]

Promoting your businesses to the general public could be effective yet economical. In times when needs for new customers arises but you don’t have sufficient budget for it, trying this creative ideas will definitely work especially for home based businesses.
1. Show referrals to your prospects that you have asked from your previous customers to write. A [...]

TV shopping has evolved into a giant. Though still a lot of people are wondering why a home shopping network would be a marketing place for anyone, it is now a fact that home shopping networks are the perfect place to start and enhance a business.
Make Millions on QVC author, Nick Romer said that his [...]

Entrepreneurs acknowledge the importance of advertisements. But some of the common problems they encounter are the ways to advertise with a minimal budget and the location where these advertisements should be placed yet still attain a great response.
Low cost advertising can be achieved by following these guidelines:
Identification of the best advertising tool- There are businesses [...]

Using convincing descriptions is the key to effective copywriting. This makes the Filipino customers think that an advertisement of your product is already a part of their lives. To personalize a product and give its meaning, a copywriter uses abundant adjectives and phrases. Copywrites that has become successful uses descriptor that stimulates the five senses [...]

People are spending money for advertising thinking it is one way to invite customers. They are trying everything from advertising in local newspapers to giving fliers to all the possible places. Yet, often times this advertisement doesn’t result to an assured return of investments nor even just provide a simple increase of customers. This reason [...]

For more than 30 years now, Chris Schneider, Honda Motorworks owner in La Crosse Winconsin, has been selling cars that are environmental friendly. Having difficulty in convincing people to shift to vehicles with alternative fuels, he has tried many strategies in marketing.
Teaming up with a real estate agent in July of 2008 made the greatest [...]

One of the easiest ways to target your local customers is local online advertising. With just a little time and money, there would be an extremely high return of investment through online advertising. If you don’t have the ability to make an interesting offer, find someone who will do it for you. If both things [...]

The lifeblood of a marketing machine are leads. Creating a two step lead machine will let you save almost everything from time, energy, to money yet allow you to generate all the qualified and permission-based leads from your customers.
Creating a free information product that your prospected target market will perceive as a valuable read or [...]

The impact of a marketing is lost if customers don’t give it a warm welcome. Entrepreneurs are passionate not only to their business but to their customers as well. They want to understand the impact of their marketing to the customers. Unwelcome marketing as a result of inexperience is something that they wanted to avoid. [...]

The “know-how” entrepreneurs are finding ways to market their businesses through social media. You know why? Simply because of these figures: in March of this year, 61.2 million visited Facebook; in April of this same year, Twitter boomed to 3,000 percent. In addition to this attraction, social media can be accessed for free which means, [...]

Press Releases has never been good; in fact, it could be destructive to startup especially during a launch. It is necessary to learn how to handle it before it result to any damage.
Samantha DiGennaro, founder of a PR and strategic communications agency the DiGennaro Communications LLC, said that if a peeved customer or business competitor [...]

A blog is a way of sharing information and a means of interacting with customers to boost your business and remain on top of the industry. You can improve people’s awareness of your company and brand by attracting audience to share expertise, ideas, information, and content, that is if it is done correctly. On the [...]

With the continuous growth of technology in the Philippines, it has also become an alternative way of advertising. In fact, more people shifted from watching televisions into watching online videos. In a report by eMarketer on consumer media habits in U.S., the number of viewers of online advertising video grew to 67.2 percent in 2008 [...]