His profession was nursing, but his calling was different. Lito Arenas went back home,  after finishing a nursing course, to pursue something closer to his heart – raising mangoes in his hometown in Manaoag, Pangasinan.
That was years ago. Now, he is one of the biggest suppliers of mangoes in the country, which proves that he [...]

Filipino Entrepreneurs are worried on how to keep their business going once they have decided to move to a new province. They always come to a question of how to establish their names all over again.
To welcome new businesses, many communities go out of their way to pay a personal visit or through visiting [...]

With the nonstop improvement on technology and the good old-fashioned inventiveness, business opportunities also continue to rise. But despite the huge possibilities of starting up your own business, it is important to take note of these important steps.
1. Perform your market research- There is no assurance in everything. You can’t be sure that other people will [...]

TV shopping has evolved into a giant. Though still a lot of people are wondering why a home shopping network would be a marketing place for anyone, it is now a fact that home shopping networks are the perfect place to start and enhance a business.
Make Millions on QVC author, Nick Romer said that his [...]

Entrepreneurs acknowledge the importance of advertisements. But some of the common problems they encounter are the ways to advertise with a minimal budget and the location where these advertisements should be placed yet still attain a great response.
Low cost advertising can be achieved by following these guidelines:
Identification of the best advertising tool- There are businesses [...]

For more than 30 years now, Chris Schneider, Honda Motorworks owner in La Crosse Winconsin, has been selling cars that are environmental friendly. Having difficulty in convincing people to shift to vehicles with alternative fuels, he has tried many strategies in marketing.
Teaming up with a real estate agent in July of 2008 made the greatest [...]

People often have a misconception that in order to be a successful salesperson, a person needs to develop a “tough skin.” But in fact, to be successful, what is needed is the breakage of stereotypes. Other people are always pessimist on how the business is doing, complaining that their businesses are down and just pity [...]

The impact of a marketing is lost if customers don’t give it a warm welcome. Entrepreneurs are passionate not only to their business but to their customers as well. They want to understand the impact of their marketing to the customers. Unwelcome marketing as a result of inexperience is something that they wanted to avoid. [...]

Press Releases has never been good; in fact, it could be destructive to startup especially during a launch. It is necessary to learn how to handle it before it result to any damage.
Samantha DiGennaro, founder of a PR and strategic communications agency the DiGennaro Communications LLC, said that if a peeved customer or business competitor [...]

Only in January of this year, based on Social Media Statistics, there are more than 10 billion photos that appeared on Facebook. In last year, according to experts, about 20 percent of Canada’s population was on Facebook. This is just some of the figures why social media marketing has become one of the best ways [...]

With the continuous growth of technology in the Philippines, it has also become an alternative way of advertising. In fact, more people shifted from watching televisions into watching online videos. In a report by eMarketer on consumer media habits in U.S., the number of viewers of online advertising video grew to 67.2 percent in 2008 [...]

It is necessary to build a steady and consistent stream of referrals to a business, especially for startup entrepreneurs. A great product or service and a great experience are the key in making this happen.
In addition, creating a convincing way of settling at the top of the mind of your costumers through your referrals sources [...]

Advertisements have been proven one of the best ways to market a product, this why advertising rates continue to increase specifically, the mainstream advertising. But for startup ventures, the mainstream advertising is wicked in terms of pricing. However, startup ventures can now compete in terms of advertising with their big time competitors. They have found [...]

Every business needs a plan on how maximize profit. This is only possible if you know where your business can collect money from. Profit is relative to amount of investment in a business so it is not the most important measure of financial performance of a business like what most business owner thinks.
For example, a [...]

Usually, businesses have receivable or those what the customers owe to you. Difficulty collecting payments from these receivables can affect your outstanding accounts as it will bleed out your cash flows. Late payers of receivables are in fact lending your money while being free from interest rates.
Unknowingly, the failed payment of receivables gain the business [...]

Every business needs an accounting to determine the inflow and outflow of finances. It would best if the owner himself has his own eyes in the accounting of his own business. But it is not necessarily that the owner himself would do the accounting, rather knowledge on the basics of accounting and the ability on [...]

So Twitter is more than just for tweeting what you are doing or what you have been up to lately. It can also be an effective marketing tool, and Dell has just proven it, because after being a member since 2007, the company reported to earn more $3 billion in sales, which can be directly [...]

I remember that after reading Kiyosaki’s Rich Dad Poor Dad series years ago, I immediately peeked at the opportunity in playing Cashflow 101 and Cashflow 202 and I did. Then I realized that to achieve financial independence everyone willing must have their own personal budget. I used to have a yearly, monthly, weekly and even [...]

In Davao city, a couple made a bold decision of putting up a coffee shop, undaunted by the effect the global economic turmoil which holds many entrepreneurs from pursuing any investment plan. “While others hold back, I see this as an opportunity to invest,” said Abraham Rojas, who together with his wife Mildred opened their [...]

The Kraft logo that we have grown accustomed to – the word Kraft on a red oval racetrack, will soon be nothing but a part of our memory, because it will be retired in favor of a new logo to create a better brand identity. This is part of the company’s bid to increase consumption [...]