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Archive for the ‘Direct Selling’ Category

Splash reported 500-percent growth in 2010 profit

Posted on April 12th, 2011 by Roy

Splash Corporation reported its profit up to 500 percent to P144 million in 2010 from P23.74 million in 2009. The leading personal care manufacturer reported to the Philippine Stock Exchange that its big financial figures last year can be attributed to its strong performance across all its business segments – domestic, international and direct selling.
Splash [...]

SM expanding retail stores to reach more customers

Posted on January 23rd, 2010 by Roy

The SM Group announced recently that they will be opening up to 20 new stores in Metro Manila and surrounding provinces this year for their food retail unit. The company said it will be investing P1 billion to P2 billion for these projects.

Workers threaten to hang bras and panties in protest as Triumph announces closure plans

Posted on June 28th, 2009 by Roy

Triumph International said that it will cease manufacturing and distribution center operations here in the Philippines. It said last Sunday that Triumph International (Philippines) Inc. and Star Performance Inc. factories in Taguig City will close.
Because of that, 1605 employees at the two factories and the 57 employees at their head office Makati City will be [...]

Filipina entrepreneur promotes RP products in Australia

Posted on March 14th, 2009 by Roy

Antoinette Easton, a Filipina who is now residing in Australia, is passionate about angels. She loves angels, especially those in the nativity scenes. This passion about angels inspired Easton to start a business selling products made in the Philippines.
Now, this entrepreneur has helped create jobs for the Filipinos in the country as she promotes Philippine [...]

Student entrepreneur – a “mobile sari-sari store” in campus

Posted on March 11th, 2009 by Roy

Ana Coritha Desamparado is not your ordinary college student. Aside from being the president of the University of the Philippines – Cebu (UP-Cebu) student council, Desamparado is also known in the campus as the “mobile sari-sari store vendor.”
Desamparado, who is taking up a degree in mass communication in UP-Cebu, sells anything. From candies, chocolates, cellphone [...]

Mary Kay: A Beauty Queen Turned Entrepreneur

Posted on December 16th, 2008 by PinoyBusiness

If there’s one lady who made an image in the business world, that would be Mary Kay Ash. She is considered to be, America’s Foremost Woman Entrepreneur. Before reaching up the point of success, Mary Kay undergone many difficulties that proves how courageous she was.

Entrepreneurship first knocked on the doors of Mary Kay when a [...]

The Impact of Sales Manager Style: Generals and Administrators

Posted on November 15th, 2008 by PinoyBusiness

How can a sales manager use the information provided in the preceding chapters to build a top-performing sales team? The first step is for the sales manager to understand how their own attributes and management style match up (or conflict) with the members of their sales team. To create a framework for this understanding, we [...]

The 4 Primary Selling Styles

Posted on November 13th, 2008 by PinoyBusiness

Consultative: Consultative salespeople are very effective at asking questions, dissecting answers to identify possible needs, relating the needs to possible solutions, and planning additional questions. All of this is done “on the fly” while their prospect or customer is still talking. Consultative salespeople can be equally effective as Hunters, Farmers, or Hybrids.
Relationship: Relationship salespeople build [...]

Selling Relationship Preferences

Posted on November 12th, 2008 by PinoyBusiness

Not all sales jobs are created equal. They differ in terms of the type of relationship the salesperson develops with their customers and the selling style that is most effective. There are three primary relationship preferences:
1. Hunter: Once the sale is made, this salesperson prefers to move on to new conquests.
Sales Drive: High
Emotional Toughness: High
Reasoning [...]

Why Filipino Salespeople Perform Differently

Posted on November 11th, 2008 by PinoyBusiness

In the Philippines, most sales training programs seem to share the “average manager” point of view. In other words, they seem to assume that anyone can learn to be competent in sales. All that is required is the investment of time and effort in learning a particular set of skills. Once you learn the skills, [...]

Things You Need to Know About Direct Selling

Posted on October 25th, 2008 by PinoyBusiness

Direct selling is an approach to marketing that involves the company knowing precisely who its customers are, understanding that not everybody is a customer, communicating in relevant ways with customers and prospects, enhancing and refining the relevance of the communications and doing all of the above through a database.
Successful direct selling in the Philippines [...]

Sales Promotion as a Strategy?

Posted on October 24th, 2008 by PinoyBusiness

Sales promotions are not always successful; they may succeed only in attracting one-time new users or provide the product at a lower price to some regular customers who are subsequently lost when they refuse to pay the normal price for the product at the end of the promotion period.
As a general rule, brand loyal [...]

Determining If There’s a Need of Your Business

Posted on March 25th, 2008 by PinoyBusiness

Once you’ve identified two or three businesses you think you would enjoy and do well at, we suggest that you invest a few weeks, even a few months, to test out whether you are likely to find ample customers for these businesses in your local community.
The fact that a business appears in this book means [...]

LR Health and Beauty is Now in the Philippines

Posted on October 29th, 2007 by PinoyBusiness

You may be asking who are they? LR is one of the world’s leading producers of health and beauty products. The company was founded 22 years ago now work with approximately 250,000 independent LR partners in 27 countres in Europe, Austrialia and New Zealand. They are also the world’s leader in the production of aloe [...]