With the global recession, businesses are tightening their belts and several of them are cutting their marketing budgets.
It is clear that times are tough and a lot of companies are even cutting down manpower to save on operating costs, but businessmen should think twice about cutting their marketing budget.
Studies show that companies who continue to [...]

The 1st Mindanao Coconut Summit will be held on June 25 and 26, 2009 at the Honey’s Hotel and Restaurant in Mati, Davao Oriental. The event will gather together coconut farmers and other stakeholders in the coconut industry.
Louie Rabat, Mindanao Business Council Trustee and Conference Director, recently disclosed that 300 participants are expected to grace [...]

In doing a business, networks and connections matter. Now, there’s even a type of business called, Networking, wherein people that shares the same kind of ideas and sentiments about a particular business are held together to achieve their common goal.
There are several ways of attaining connections. Through dinners, social networks, standard groupings or cocktail receptions. [...]

2009 Year of the Ox:
The Chinese method of identifying every year with animals has greatly influenced most people, even those living in western influenced countries.  So much is its influence that people’s personality and character are often regarded in relation to their Chinese horoscope more than that of its western counterparts.
The 12 animals representing the [...]

Direct selling is an approach to marketing that involves the company knowing precisely who its customers are, understanding that not everybody is a customer, communicating in relevant ways with customers and prospects, enhancing and refining the relevance of the communications and doing all of the above through a database.
Successful direct selling in the Philippines [...]

Change is not always welcome in any institution, especially when every member of the company has grown accustomed to the ‘tried-and-tested’ ways of doing their things. That is why, they almost always resist a change in their routine.
Most people resist change because of fear. They fear failure. What they’re doing so far has been giving [...]

Once you’ve identified two or three businesses you think you would enjoy and do well at, we suggest that you invest a few weeks, even a few months, to test out whether you are likely to find ample customers for these businesses in your local community.
The fact that a business appears in this book means [...]

Selecting a business from among the many that are viable requires finding a match between two things: (1) your particular interests and capabilities, and (2) what people will pay for in your community. Finding this match is vital to your success, and it is designed to help you find the best possible match. You can [...]

Update: 2009 year of the ox predictions
Declared by the United Nations as the International Year of the Sanitation, Year 2008 will be a leap year which starts on Tuesday according to the Gregorian calendar. In addition, the United Nations also announced that 2008 is the International Year of the Potato It was declared to re-waken [...]

You may be asking who are they? LR is one of the world’s leading producers of health and beauty products. The company was founded 22 years ago now work with approximately 250,000 independent LR partners in 27 countres in Europe, Austrialia and New Zealand. They are also the world’s leader in the production of aloe [...]