Coffee farming industry in the Philippines is getting a big boost as Figaro Coffee Systems Inc., a Filipino-owned coffee chain, is encouraging the revival of coffee farming in the country’s mountain areas. Figaro Coffee said that more players in the coffee industry are now sourcing their coffee bean supply requirement from local coffee growers, many [...]

He was employed as a gasoline pump boy and studied in his tree time. After four years, he finished a degree in Business Administration with major in marketing at the University of San Carlos in 1980. He was promoted and became a manager of the gasoline station after his graduation.

This September, two events considered to be the most highly considered to be the best source of new technology in food processing, packaging and handling machinery and other equipment, will be held organized by Trade Information Marketing and Exhibitions, Inc. (TIME Inc.).
The 2009 AsiaFood Expo (AFEX) and the FoodServe Asia, a yearly event popular for [...]

Philippine Travel Exchange (Phitex) 2009, an annual marketing event, which was designed to globally strengthen the country’s tourism brand and encourage local participants to promote affordable and competitive tourism packages, will be held again next month.

With the global recession, businesses are tightening their belts and several of them are cutting their marketing budgets.
It is clear that times are tough and a lot of companies are even cutting down manpower to save on operating costs, but businessmen should think twice about cutting their marketing budget.
Studies show that companies who continue to [...]

Microsoft appears to be a little more competitive than it has been in recent years. As one industry analyst has put it, Microsoft seems o be enjoying itself as Kevin Turner proclaimed that competing is a lot more fun when you’re winning that it is when you’re losing.
To illustrate Microsoft’s new and more aggressive [...]

Promoting your businesses to the general public could be effective yet economical. In times when needs for new customers arises but you don’t have sufficient budget for it, trying this creative ideas will definitely work especially for home based businesses.
1. Show referrals to your prospects that you have asked from your previous customers to write. A [...]

The path that brings about business failure is covered with good intentions. Regrettably for start-ups, the marketing road map is not labeled with signs bewaring of the failure that it may cause. Here is a list of the common marketing mistakes and some tips on how to avoid the hazards.
1. Marketing only during the slow times- [...]

For more than 30 years now, Chris Schneider, Honda Motorworks owner in La Crosse Winconsin, has been selling cars that are environmental friendly. Having difficulty in convincing people to shift to vehicles with alternative fuels, he has tried many strategies in marketing.
Teaming up with a real estate agent in July of 2008 made the greatest [...]

The lifeblood of a marketing machine are leads. Creating a two step lead machine will let you save almost everything from time, energy, to money yet allow you to generate all the qualified and permission-based leads from your customers.
Creating a free information product that your prospected target market will perceive as a valuable read or [...]

The impact of a marketing is lost if customers don’t give it a warm welcome. Entrepreneurs are passionate not only to their business but to their customers as well. They want to understand the impact of their marketing to the customers. Unwelcome marketing as a result of inexperience is something that they wanted to avoid. [...]

The “know-how” entrepreneurs are finding ways to market their businesses through social media. You know why? Simply because of these figures: in March of this year, 61.2 million visited Facebook; in April of this same year, Twitter boomed to 3,000 percent. In addition to this attraction, social media can be accessed for free which means, [...]

With the continuous growth of technology in the Philippines, it has also become an alternative way of advertising. In fact, more people shifted from watching televisions into watching online videos. In a report by eMarketer on consumer media habits in U.S., the number of viewers of online advertising video grew to 67.2 percent in 2008 [...]

It is necessary to build a steady and consistent stream of referrals to a business, especially for startup entrepreneurs. A great product or service and a great experience are the key in making this happen.
In addition, creating a convincing way of settling at the top of the mind of your costumers through your referrals sources [...]

The following lists are some of the reasons that hinder a company’s product and services to be adopted. These things must be avoided.
1. Compelling registration immediately — Sites which require registration before an access to the site is one of the barrier of adaptation. Requiring registration is reasonable but it must be done once the user [...]

Globe Telecom, Inc. is getting aggressive in its bid to capture a bigger share in the broadband market, it is investing in the latest technology to reach 20 millions users by 2012.
Merchi Orlina, head of Globe Telecom’s Consumer Broadband Group said, “Our competitor is three years ahead of us, so we really need a lot [...]

We know how important a website is to an entrepreneur for him to reach a wider market. To get prospective visit the website, it would be a good decision to advertise on search engines to get hits. This way, there is a better for the entrepreneur to succeed. The more hits, the bigger the percentage [...]

The Philippine government is developing a new niche which they call “luxury tourism” to draw in more tourists to the country. Department of Tourism (DOT) Secretary Ace Durano is tapping the high-end luxury travel market in the hope that the country will able to reverse the downturn it is experiencing due to crisis. According to [...]

Anyone who is seriously considering starting a business must prepare a business plan. A business plan contains the basic business idea and all related operating, marketing, financial, and managerial considerations. It is not unusual for a new company to come into being out of a rather haphazard process in which many ideas have been discussed. [...]

If there’s a type of Marketing strategy that works for small and starting up businesses, that is the Guerilla Marketing. Guerilla Marketing is a type of advertising that offeres a very innovative way of attracting the attention of the people. Aside from this, Guerilla Marketing does not require companies to throw huge amount of money, [...]